Quotes about online reputation are an effective way of raising awareness and converting business leaders, organisations and their employees. There is a great deal of information about the immature market that is online reputation but its conflicting nature does not help us to see things clearly.
Quotes about online reputation are often worth more than a long speeches. They are snappy and are based on experience and point of view, they help companies or brands find solutions for managing online reputation and avoid certain pitfalls.
If they are managed better, certain tools like Google’s first pages or social networks, will enable you to superimpose the image you wish to communicate with the image your customers or prospective customers perceive. This will help you gain better control of your online reputation.
Here is a selection of the eight best quotes about online reputation of brands.
1. Quote about online reputation: “Your brand isn’t what you say it is, it’s what Google says it is” (Chris Anderson)
“Your brand isn’t what you say it is, it’s what Google says it is.” A successful journalist and writer, Chris Anderson is one of the most influential Americans when it comes to the current digital revolution. Here the former editor of Wired, a magazine about how technology shapes culture, business and politics, explains the importance of Google for brands and organisations.
In 2015, the facts spoke for themselves: 88% of British people use Google as a search engine and 46% of Google searches were to find out about a product or service (1). Google enables thousands, if not millions, of internet users to search for results on your company.
With this in mind, it is important to analyse your company’s positive, neutral and negative results on Google’s first page, in order to assess and improve on its search results.
2. Phrase about internet reputation: “The best place to hide a dead body is page two of Google search results!” (Search Engine Optimisation proverb)
“The best place to hide a dead body is page two of Google search results!” This proverb for SEO analysts, a community who works on search engines, shows to what extent negative results on the first page of Google is a risk, because internet users scroll usually stop at the end of the first page of the google results (2).
So, for an organisation, content that enables negative links to be hidden on the second page of results is a good strategy for managing online reputation.
3. Quote about online reputation: “It takes twenty years to build a reputation and five minutes to ruin it” (Warren Buffett)
“It takes twenty years to build a reputation and five minutes to ruin it.” Warren Buffett is one of those rare billionaires who is appreciated by the general public. His turn of phrase suits the world of finance perfectly but can also be applied to online bad buzz.
With Google, if a result is based on an established view, it will find its way on to the first page.
So bad buzz can take hold and cause significant collateral damage for a long time if a suitable response is not deployed. For example, by listening to what people are saying online and making adjustments accordingly.
4. Quote about online reputation: “Your brand is what people say about you when you’re not in the room” (Jeff Bezos)
“Your brand is what people say about you when you’re not in the room”. Jeff Bezos, the founder of Amazon, demonstrates the impact of outside opinion on online reputation.
Social networks, articles, reviews, press releases and user opinions displayed on the first page of Google results help convince internet users and build your company’s reputation.
So not to fall into this trap, you need to adopt a marketing strategy that enables you to focus attention on positive first page results, such as press releases or social network posts.
5. Quote about online reputation: “Our reputation is more important than the last hundred million dollars” (Rupert Murdoch)
“Our reputation is more important than the last hundred million dollars.” Rupert Murdoch, who owns some of the most widely read newspapers in the world, including The Times and The Wall Street Journal, demonstrates, somewhat provocatively, the financial importance of online reputation for an organisation or brand.
It is indeed true that a bad online reputation can destroy the annual turnover of an e-commerce website in a matter of hours. Take, for example, the British case of a large retail group boycotted by an association for its social and fiscal practices, causing its turnover to plummet.
Alix Lassaigne at Performics(1) believes that one way of avoiding this is to create close links with the consumer. “An organisation must be able to listen, commit, communicate and assess in order to create and co-create content.” The real challenge lies in getting the brand on to the first page of Google results.
6. Quote about online reputation: “MySpace is like a bar, Facebook is like the BBQ you have in your back yard and LinkedIn is the office” (Reid Hoffman)
“MySpace is like a bar, Facebook is like the BBQ you have in your back yard and LinkedIn is the office”. Co-founder of LinkedIn and a sharp observer of social networks, Reid Hoffman evokes their role in managing a company’s online reputation.
While Facebook is mainly used to exchange personal information, MySpace to “show that the clothes you wear and the music you listen to are cool” (according to Reid Hoffman), Linkedin and Viadeo can be very useful on a professional level, for example for a construction company.
The arrival of Web 2.0 has made social networks an essential part of online presence management for a brand or its products. Social networks provide the opportunity to share a company’s culture or values. Consumers are, for example, willing to stay loyal to a brand if it offers better customer service, particularly through social networking. By making sure you are well placed on social networks, you can improve your online reputation.
7. Quote about internet reputation: “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place” (Eric Schmidt)
Although digital records (blogs, photos, videos, tweets, posts, forums, press commentaries etc.) posted online and on social networks can be beneficial, they may also sooner or later work against you, sometimes with dramatic effects on your private or professional life. Not all networks are as private as we would like to think. Information shared on Facebook or Twitter can turn up on another website.
To avoid this, we must first of all think about what information we should post on different types of social networks. Next, avoid publishing any “unfortunate” photos, taken at a private party for example. It is also important that you don’t make statements that could be turned against you. Alongside Google’s first results page and social networks, constant monitoring of online presence is a necessary part of your online reputation management.
8. Quote about online reputation: “As a business leader somewhat in the spotlight, it is impossible to hide” (Cédric Manara)
“As a business leader somewhat in the spotlight, it is impossible to hide.” Cédric Manara is an expert on legal issues pertaining to the internet and intellectual property. Here he refers to the issue of business leaders’ private lives.
The all-seeing all-hearing internet easily retains the words and actions of a company director, whether he is in charge of a start-up or a large organisation. The consequences can be damaging, both for the director and his private life, and for his company.
To avoid such situations, it is advisable to start by setting up a monitoring system that will anticipate the risks to your reputation so that you can then act accordingly.
Quotes about online reputation to superimpose the image perceived by the internet user with the image the company wishes to communicate
Neglecting the first page of Google or communicating poorly on social networks are both surefire ways to compromise your online reputation.
To avoid such mistakes, we would do well to take heed of these modern-day gurus who advise listening to the demands made by internet users, adapting online communication to optimise support, monitoring your company’s results on Google’s first page, creating content intelligently, knowing how to use social networks, deploying monitoring tools etc. These quotes will help you manage your online reputation more effectively.
1. Search Engine Market, The E word
2. Infinite scrolling: Let’s get to the bottom of this, Smashing Magazine