According to “The Recruiting Manuel” designed by Jobvite, 55% of recruiters have already reconsidered a candidate based on their social media profile.
With the figure in mind, you can now understand the importance of giving the right image about yourself online. If your job hunting, simply having the right brand image can offer your dream job. It happened to Jade Dominguez, an autodidact computer programmer, who got offered a job without having to respond to any offer.
It is now your turn to develop your personal brand. But, what is personal branding? It simply means that you are going to use the communication techniques you use for your brand for yourself.
To build your new brand image, take time to define the strategy you have in mind and how you can implement it online:
- Set your objectives
- Define your editorial approach
- Pick your communication supports
Next, create your blog or personal website and sign up on social media.
Lastly, never forget to regularly update your communication mediums, focus all attention on your supports and stay up to date!
To improve your online visibility, discover our infographic: Step-by-step: To succeed your personal branding.
Step 1 : Sketch out your story
Draw out your portrait to know where you are at and where you are heading, then set your objectives
- Before you even start, it is essential to know who you are and what image you want to give out.
Draw out who you are and highlight your accomplishments: Go over your professional path, your achievements and never forget your failures. Soul-searching will help you situate yourself, build confidence and know who you are. Do not hesitate to ask your relatives, how you are perceived and even Google yourself to get a better understanding of your current online image.
Determine your ideal goal, by asking yourself two simple questions:
- “What do I want?” it will help you understand your personal and professional objectives.
- “Who am I speaking to?”: customers, partners, employees, suppliers, investors and associates… it is necessary to adapt your messages to your target and use the right supports. For instance, LinkedIn may be the right media to address your messages to investors, Facebook on the other hand is adapted to customers.
Shape your online competitive strategy: create a timeline to define when you want to objectives to be reached. Determine a roadmap with set times, that will allow you to separate the different actions according to your objective.
Are you job hunting? Your objective could be getting recruiter to contact you via your personal website, LinkedIn or Twitter profile.
Are you an executive and wanting to share your expertise? Your objective could be: sharing your blog articles on specialised media or even multiplying the number of followers on Twitter.
Step 2: Just do it
Pick the right supports that are adapted to your position, your web culture and your visibility objectives. Put forward your success!
- Select your communication tools according to your preferences and your target market: there are hundreds of different communication tools online. Each sector, market and people use different tools, so pick the right ones!
- Make sure your content is relevant, adequate and qualitative on the digital sphere: professional photos are essential online. The image you are giving out needs to be coherent with the image you are want to convey.
- Create your personal website: it will give you visibility, prove your expertise and why not attract different media. If you have plenty to give and share, why not launch a blog.
Step 3: Let’s talk about what you can do
Beforehand, determine the level of social engagement you are wanting to obtain & select the adapted social media.
Seek and set up a network with journalists and your industry’s opinion leaders.
- Update your social media and become visible: LinkedIn accounts 396 million users worldwide, a quarter of which are in the EU (96 million users). Join group discussions in accordance to your centres of interest. Exchange with the biggest professional community in the world.
- Your online presence needs to come alive, broadcast your messages: Twitter is a great opportunity to broadcast your messages. Tweet and retweet messages that you perceive as interesting and that are linked to your expertise.
Step 4: Keep going
Monitor and share your personal and industry’s headlines. Build your online reputation and your long-term identity.
- Regularly update the information related to your personal brand: now that you have started you can no longer take a step back. There is nothing worse than an obsolete online page. You will never know when people are going to visit your website, so updating your activity will prove your long-term implication. Be active, be proactive!
- Google yourself and watch what is being said: setting up Google Alerts will allow you to monitor the web for interesting new content. The Reputation VIP Dashboard, also gives you the opportunity to monitor your online front cover: Google.
Don’t give up, you’ve only just started!
Conclusion: The art of life is a constant readjustment to our surroundings. –Kakuzo Okakura
We have now giving you the keys to price your personal brand.
At a time when 55% of recruiters monitor social media and when 87% of executive’s rate reputation risks as more important than other strategic risks, it is time for you to master your online reputation. It will ease people’s job hunting period and help executives reinforce their image.
As explains Nicolas Bordas, TBWA Europe’s Vice-President, one of the world’s largest advertising network,: “Personal branding is important to understand for anybody who lives, works, and socializes in our world today. This makes sense: in an age where we are constantly branding ourselves on social media (including LinkedIn) and where the average worker remains at their job for 4.4 years , creating a personal brand is an essential skill in marketing oneself.”
If you want to learn more, check out our Executives personal branding offer.