1
2
3
4
5
6
7

Control your business' online reputation with the Digital Fortress™

  • Choose the results to display on your Google page
  • Protect your Google page from negative results
  • Update your Google results with your latest news

Google, the essential vehicle for your online reputation

Internet users google your business daily, which means they search for information about it by typing its name in Google. Your company's Google results are then displayed. This is seen by many people each day, influencing their opinions about your business. The Google results are a crucial channel for your online reputation. Uncontrolled, it may display information that you did not create, which can harm your company's brand image.

Control your online reputation with the Digital Fortress™

To deal with this issue, which is becoming increasingly widespread with the emergence of Web 2.0, Reputation VIP has created an innovative offer: the Digital Fortress™. With this solution, you can choose the results to display on your company's Google results to protect its online reputation for the long term.

The Digital Fortress™ enables you to control your Google results

Each situation is unique. An online reputation Project Manager will assist you to build a Digital Fortress™ adapted to your company's objectives, by following a structured project plan:

Reputation VIP performs a technical audit by analysing the search results found on your company's first three Google search result pages to determine the strength required for your Digital Fortress™. This strength is determined by many factors, including the authority of negative results according to Google algorithms, their number, and volume of searches. This free audit is done according to our Privacy Policy. From this audit, Reputation VIP is committed to results and will design a Digital Fortress™ adapted to your company's needs.

You choose the positive results to display on your company's Google results. Reputation VIP will help you create new positive results if needed.

After the preparation phase, Reputation VIP will begin the construction of your Digital Fortress™. The initial impacts will gradually appear, and, according to the strength required, your Google search results will be protected within 4-8 weeks, on average.

The Digital Fortress™, long-term protection

Once the Digital Fortress™ is constructed, your company's Google results will display the selected positive results. On a continual basis, the Digital Fortress™ will protect your online reputation over the long term and our monitoring tools will alert you if a new threat arises.

In addition to a weekly report and daily monitoring of your company's Google results, the Project Manager dedicated to your Digital Fortress™ is available to handle all of your needs. Reputation VIP is committed to protecting your online reputation for the long term.

Digital Fortress™

Regain control of your Google results with the Digital Fortress™ solution.

Request a quote

Methodology

1. Technical audit

of the company's Google results

2. Definition

of the company's future Google results

3. Construction

of the Digital Fortress™

Continuous protection

with the Digital Fortress™

Case Studies :

The customer's issue

After an unfortunate logistical issue, an e-commerce site received complaints from customers about late shipments. An unhappy customer wrote a negative review on an Internet forum about his experience which is visible on the company's Google results. In the meantime, management did what was required to compensate customers and to resolve the initial logistics problem.

After several weeks, the Director of Marketing discovered that the number of visitors to the company's website had decreased. She realised that the negative online review was still visible and a large number of internet users looked at it and chose not to proceed.

The Reputation VIP Solution

  1. Defining the future Google page of the client
    • The Marketing Director selects press releases and social networks to position on the company's Google results.
  2. Construction of her Digital Fortress™
    • Duration: 5 weeks.
  3. Results achieved
    • The negative online review no longer appears on the company's Google results.
    • The number of visitors directed to their website from the Google results page increased dramatically.
    • The conversion rate also improved due to better visibility of press releases and social networks.

The customer's issue

A French company is attacked by one of its customers who posted a defamatory video online.

Legal action is taken and the company wins its case.

The communication department decides not to ban the video for fear of generating negative media buzz about it. The video therefore continues to appear on the first page of the company's Google search results.

The Reputation VIP Solution

  1. Defining the future Google page of the client
    • Collaboration with the Communication Director to select and showcase videos within those already produced by the company. This solution saved costs as no new videos needed to be created and allowed for a quick reaction.
  2. Construction of her Digital Fortress™
    • Duration: 6 weeks.
  3. Results achieved
    • The defamatory video no longer appears within the first two Google results, the rate at which it is viewed collapses.

The customer's issue

A SME launches a new product.

The media responds positively and the group wants the articles to be visible on their Google results to increase their internet consultation rate and to enhance their brand image permanently.

The Reputation VIP Solution

  1. Defining the future Google page of the client
    • Selecting the most relevant articles which speak positively of the product.
    • Design of the Digital Fortress™ for the first page of the Google search results using the 10 positive targets chosen by the customer.
  2. Construction of her Digital Fortress™
    • Duration: 4 weeks.
  3. Results achieved
    • Positive articles appear on the first Google results.
    • The site's consultation and conversion rates increase. It takes only 3 months to achieve ROI.

The customer's issue

A start-up wants to implement a very active communication and marketing strategy on social networks.

its objective is to increase its actions' visibility and virality to quickly become a leader in its domain on the internet.

The Reputation VIP Solution

  1. Defining the future Google page of the client
    • Implementation of a social network communications strategy.
    • Selection of the most relevant social networks upon which to publish content.
    • Design of the Digital Fortress™ for the first page of the Google search results using the 10 positive targets chosen by the customer.
  2. Construction of her Digital Fortress™
    • Duration: 3 weeks.
  3. Results achieved
    • The customer positions the selected social networks to appear on the first Google results whenever the start-up's name is searched.
    • Social network membership increases considerably over the long term, thus multiplying the virality of published content and a start-ups' visibility, creating a snowball effect. The number of opportunities on the internet increases tenfold.

online reputation of businesses

The majority of internet users research a business, a product or a brand before buying. To do so, they use Google. The Google search results influence their perceptions and decisions when it comes to the company and its brands.

A business can evaluate its online reputation by conducting an analysis and monitoring its Google results on a regular basis. Google records browsing history, so do not type your company's name directly in Google as the results will be personalised on your computer. An outside computer is necessary.

To deal with this issue, Reputation VIP has created a free online reputation dashboard to help you evaluate and monitor your company's Google results which is displayed to the majority of internet users. Get free access to your online reputation dashboard »

The volume of Google searches helps you determine the number of people who consult your business' Google results. The more significant the volume, the more people are impacted by your company's Google results. In general, a company's search volume can be somewhere between several tens of thousands to several million searches per year.

The CTR (Click Through Rate) of the company's Google results enables you to evaluate the number of clicks on each result: For example, on 10,000 searches of your company name, maybe only 6000 of them result in a direct visit to your website. On the other hand, this means that 4000 other internet users visited another Google result to research your business.

Digital Fortress offer :

The Digital Fortress™ technology performs a daily analysis of the Google algorithms, thus enabling positive results to be positionned on the first page of a company's Google search results while making the negative ones disappear. Once the Digital Fortress™ is completed, it continues to provide permanent protection.

In order to provide a quote for a Digital Fortress™ with commitment to results, Reputation VIP automatically performs a technical audit of the Google search results.

Yes, the technical audit performed by Reputation VIP is free.

Yes. All of our technology has been developed in-house by the Reputation VIP R&D team.

The cost of a Digital Fortress™ ranges between €400 and €3000 per month and can be higher for complex cases. The cost varies according to the level of strength required to protect the company's Google search results.

While the Digital Fortress™ is being constructed, the first impacts will appear gradually. Depending upon the power required, a company's Google results will be fully protected within 4 to 8 weeks on average.

Google page :

The order of results on a Google results page is determined by a series of very complex algorithms based upon several hundred criteria. Importance is defined by two primary factors: the relevance of the result in relation to the searched terms and its authority (popularity on Google).

Google algorithms update the results order daily for each search. A company's Google results can be subject to strong volatility if there is frequent activity about it on the internet. At the same time, it can remain stable all year long if no new activity is detected.

If Google deems the relative authority of the negative result to be strong, it will appear on the Google results.

The first page of Google results is by far the most important as it amasses 92 percent of all search traffic.

Google Key Figures

of UK Internet users

choose Google

of the clicks

are made
on the first page of Google search results

billion

of searches
are made on Google each month

internet users

google other people

Inquiries :

Contact Reputation VIP :

Contact Reputation VIP - The Reputation VIP team is available Monday to Friday from 9am to 6pm to respond to online reputation issues.

We will respond quickly.

Contact par mail
Contact par téléphone

Privacy Policy

We are committed to respecting the privacy of the information you provide.

For further information, consult our privacy policy.

Your Online Reputation Solution

  • Digital Fortress™ technology
  • Committed to results
  • Dedicated project manager
  • Weekly reporting
  • Long-term protection

Get a quote for your Digital Fortress™

Each service is tailored to your needs. Reputation VIP performs a technical audit of your company's Google results to determine the strength required for your Digital Fortress™.

This strength is based on several factors, including:
- Authority of negative results according to Google algorithms
- Number of negative results on the first page
- Monthly search volume

Get a quote for your Digital Fortress™