Ethics Committee

  • Martin Genot

    Martin Genot

    Reputation VIP's Ethics Committee President. COO of Photoways, he co-founded Inspirational Stores, fourmisanté.com, and Network Finances. Active investor in the Pléiade and Agregator funds.

  • Mathieu Prud’homme

    Mathieu Prud’homme

    Mathieu Prud'homme, a lawyer, led the internet litigation department within the Alain Bensoussan law firm where he developed legal management strategies focused on SEO and online reputation. He participated in the drafting of the Francis Lefebvre handbook on internet legislations.

  • Adrien de Guilhermier

    Adrien de Guilhermier

    Adrien de Guilhermier is a Philosophy of Science student at La Sorbonne. Passionate about very diverse topics such as cognitive science, political philosophy or linguistics, he also works on the democratization of scientific knowledge for the general public.

  • Olivier Boudot

    Olivier Boudot

    Olivier Boudot, an Essec Business School graduate, is a writer, publisher, historian, and memoirist. He also wrote about fifteen corporate stories and two guides as part of the "seen from the train" series.

  • Claude Roëls

    Claude Roëls

    Claude Roëls, has translated Goethe and Heidegger after teaching philosophy in preparatory classes. He is currently a professor at the Institut musulman de la mosquée de Paris and directs the Catholic Institute in Paris' secularism degree program.

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    Offering multiple skills to provide better service each day.


    Responsible for our work to never let you down.


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    Integrate each approach into a maximum ROI approach.

Ethics committee manifesto

2.5 billion human beings are connected to the web, and for each of them this connection has left a trace, a date, and an imprint on the internet.

This trace no longer belongs to us. It is just a passage mark, imprinted in the past, present and future memory of the web. However, as much as this past has escaped, or not, once we have abandoned it to the complex universe of communication and interaction, it is our role to wonder about its present and future use.

How do we go about preventing it from becoming evidence in a litigation? How do we distinguish between what is true and what is false? Distinguish from what is rumour, lie, gossip or fabrication? René Char once stated: “Traces alone engender dreams.” The combination of information overload and instantaneity to the detriment of investigation increases the risk that these traces become purveyors of the worst nightmares.

Let’s call it the phenomenon of reversing time, multiplied by infinity by an echo chamber 100 million times stronger than petitions, pamphlets and other epigrams.

Our footprints on the web are as many indelible impressions and it is a reality we have to face. But should we accept it?

Should we allow algorithmic robots to rank information? They prioritise our traces on the web according to secret criteria and claim to present us with what’s popular. But what’s popular is what comes out more frequently as a function of an all too often voyeuristic attraction. We therefore enter into the arena of the spectacular.

We have to add that the order is never neutral. Items appearing on the first page of a search engine result are perceived as truth, while those on the second page are perceived as questionable or false. Symptomatically, the medium is the message, reflecting the ups and downs of a process that does not take time to think or reflect.

Our cyber reputation or online reputation is created from these footprints, stored without our knowledge. The term reputation takes its meaning from the Latin verb “reputare”: account, evaluation, or even judgment of others. It is then commonly qualified as good or bad – it is therefore a moral distinction.

For fear of leaving traces that shape the way others look at us, we risk conforming to the image imposed upon us which is no longer our own. And by implication, we rely on robots to build our e-attitude. Isn’t this sacrifice the antechamber of a uniform world and therefore immature, subject to manipulation?

We advocate for a right to erase our internet footprints and the right to protect our private lives from a digital locker that can be used for all purposes without any respect for who we are.

Your reputation is within everyone’s reach. Protect it!

Our Ethics Committee is not a moral authority on good or bad reputations. Our aim is to provide people with the ability to live in today’s technical world in a free, responsible manner and to respect free-will to the extent that it is possible.

The tool is never neutral. Our task is the educate, to inform, and to explain how to use it.